Photographers LOVE to tell other photographers to raise their prices.
It’s a bit like a badge of honor, as if they are saying, “I’ve gotten to these prices, so you should be here too.”
While I believe there are many, MANY good reasons to raise your prices, and I’ve told other photographers that they should raise their prices as well, there are several good reasons why this is sometimes a poor decision.
So let’s jump in and consider the times when it’s a bad idea to raise your prices.