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I’ve seen several well-established photography studios close while new, talented photographers rise up to replace them in non-conventional ways.
I’ve seen a shift in what clients are looking for and what’s important to them.
And more than anything, I’m seeing that marketing efforts that worked very well even 2-3 years ago are no longer giving people the results they once were getting.
So I wanted to share some of the trends I’ve noticed and what I think is going to be most important to focus on in 2014 and beyond in order to have a sustainable & profitable photography business in 2014. Let’s jump right in.
