This post is Part 2 of The Modern Tog’s Photographer’s Pricing Guide series. Here’s the link to Part 1 of the Pricing Guide in case you missed it.

Today it’s time to think about one of the main goals of your business: your profit.

The first step in determining your prices is to figure out how much you want to take home in the form of a paycheck. This amount is what is left over after all your expenses and taxes have been taken out.

There’s two ways to go about this process. I highly suggest doing both methods and comparing the results. [Click to read more]