Photography Tools Archives - Page 4 of 6

How To Leverage Testimonials & Reviews To Get More Clients

If you’re not using testimonials in your marketing, you’re missing out on some powerful free marketing that can get you more clients.

Testimonials show prospective clients that you have lots of people supporting your photography business and it helps them feel more comfortable investing in you as their photographer.

Things like Facebook are fantastic for this, because people know you’re not just making these things up. (Yes, there are some shady people who make up their own reviews. Don’t be one of those people.) They can see the comments about how much people loved the photos you took for them and how much they loved working with you.

Lots of photographers have a little section on their blog or website with “Raves” that has lots of these little testimonials. The thing is, this page may never get looked at.

You’re taking one of your most powerful (and FREE!) marketing tools and hiding it on a single web page where no one may ever find it.

I’m going to tell you how to leverage testimonials and reviews and use them to get more clients, and I’m even going to share my very best secret for getting the exact type of testimonials you need to turn prospective clients into paying clients. [Click to read more]

How To Keep Your Email Inbox From Taking Over Ever Again

This post is Part 7 of “Take Control Of Your Email Inbox Once And For All” series. Here’s the link to Part 1 of the series in case you missed it.

If you’ve been following along this last week, you now have your email set up to really work for you and reduce the amount of time you spend on email.

Here’s a few tips for maintaining your inbox and keeping it a stress-free place in the future. [Click to read more]

2 Big Time Saving Tips For Gmail

This post is Part 5 of “Take Control Of Your Email Inbox Once And For All” series. Here’s the link to Part 1 of the series in case you missed it.

Today we’re going to be looking at 2 quick tips that will help you to spend less time on email.

The first tip is most useful when combined with filters for auto-organizing things that you sign up for in the future.

The second tip is amazing for saving time in responding to clients.

[Click to read more]

Best of the Rest: How to Get More Photography Clients

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Your voice has been heard.

I’ve been sifting through the answers to the super-quick survey I posted last week, and it’s been incredibly awesome and eye-opening. Thank you profusely if you took a minute to answer the 5 questions for me (and if you didn’t, it’s not too late to speak up. I value what you think more than you know).

The most common thing I’m seeing? You want more clients.

Getting pricing relief is great, but it doesn’t matter how much you’re charging if no one even asks or inquires.

Many of you are doing photography part-time or just thinking about it, and you simply don’t have the time or money to do the marketing that you need to be doing in order to get the clients you want.

So this week I’ve decided to post some of my favorite resources from around the web that talk about getting more clients. I want to help as many of you as possible right now, so I thought that a collection of resources would be a great way to start.

[Click to read more]

Photography is a Luxury Business, Not a Discount Store

Photography is one of the worst types of businesses start if you’re simply looking to make some extra money.

It’s based on your time, which is limited, so your potential income is limited. Even if you start a studio and hire additional photographers, you’re not truly scaling your business very far.

There’s a low barrier to entry as the cost of equipment comes down and there’s no special schools or trainings required, causing market saturation (and high competition for clients) in almost all areas.

You also build very little equity, so if you decide to retire and sell the business, you won’t make much compared to other businesses and you may not even be able to sell the business at all.

On top of all that, it’s a creative service so its value is hard to quantify.

I’m not trying to depress you with these facts, and I’m certainly not saying you can’t have a profitable business.

If you want to have a successful photography business and really make money with photography, there’s one very important thing that you need to know and live by. [Click to read more]

Best of the Rest: Seriously Helpful Resources From Around the Web

It’s time for another “Best of the Rest” where I sort through all the fluff on the web for the best photography-related articles that will help you grow your business and be a better photographer.

I’m just going to dive right in because there’s so much awesome stuff to share today. [Click to read more]

Why Giveaways Fail And How To Rock Your Next One

Giveaways are a great way to market your business.

It can spread the word about your business, get you new clients, and build rapport with your followers.

However, many giveaways are epic failures.

You offer an amazing prize, but then you only get a few people to enter and they never spread the word.

It can be especially deflating if you’ve offered up your services for free and hardly anyone bites. It made me wonder if my photography was so bad that people didn’t even want it for free.

But that’s not the case.

Giveaways fail is because the word about it never spread or because it was too hard to enter.

There’s a ridiculously easy and free tool that takes care of both of these problems, and I’m about to tell you about it. [Click to read more]

Giveaway! Get Super Photo Editing or Awesome Album Design Skills From Photography Concentrate

If you’ve been reading this site for awhile, you’ll have seen a number of links to Photography Concentrate, another amazing site with photography tips that I highly recommend.

“Learn Photography Faster” is their tagline, and they’re serious about it.

Lauren and Rob were kind enough to give me a copy of both their Super Photo Editing Skills and Awesome Album Design Skills tutorials to check out and review, and they’ll be giving away your choice of one of them to a winner (see entry info below).

I’ve been using Lightroom and InDesign for editing and album design for a few years now, so I was pretty sure it’d all be review for me.

Boy was I wrong. [Click to read more]

The Best of the Rest: Photography Business Resources You Can’t Afford to Miss

Back for the third time by popular demand, here are some of the best resources from around the web that I’ve seen in the past few months. Three blog posts and two ebooks that everyone should read, not to mention a birthday celebration event at the end! Enjoy!

1. Photographers Web Marketing E-Book – William Bay put together this awesome guide about how to market your business using the web. He shares how to put together a website, how to use social media platforms like Facebook and Twitter, and other super-important web marketing strategies (like email marketing, which is where the money is really at when done correctly) that make this a great place to start if you’re not sure if you’re really using the web well or not. Use coupon code TMT to get $5 off before October 21st.

2. It’s not sexy, but you need it. – Brand Camp Blog hits another one out of the park with this awesome tip for getting you more customers that’s shockingly simple.

3. How to deal with criticism – Brooke Snow tackles this straight on. Read it.

4. How to Photograph Your Friends (and Why it’s Super Important) – Photography Concentrate speaks to the elephant in the room about how to work with friends who you once shot for free but now you’re a professional. It’s not about pricing so much as how to enjoy the process and embrace working with friends.

5. Click: How to take Gorgeous Photos of your Kids – While this book is written for people who are either photography enthusiasts or newer pros, I thought it was an incredible resource anyways and picked up a number of good tips about how to get good photos of kids (both mine and other peoples’ kids).

It’s shockingly inexpensive for all its content, only $19.99 right now increasing to $29.99 on the 19th. Your purchase before the 19th also enters you to win a $1000 dslr camera, so that’s pretty sweet too! Totally worth checking out.

Happy Birthday to me = Awesome sale for you!

Today I turn 30 years old. Scary to move into a new decade!

In celebration, I’m offering a crazy 50% off sale on all my products, good until midnight tonight (October 14th) MST. The discount will be applied automatically in your shopping cart.

Check out the Photographer’s Pricing Guide Workbook and our awesome Photography Client Questionnaires!

If you found this post helpful to your business, please pin it on Pinterest or Like us on Facebook! Thanks!

What Wedding Photography Pricing Model Should You Use For Maximum Profit?

Wedding Couple in a Field — Credit: Madison Wedding Photographers

There’s so many different wedding photography pricing models that sometimes it’s hard to know what will be most profitable for you and your business.

Should you have packages? Or go completely A la Carte? Which one books you more clients and gets you higher sales?

There’s an easy way to tell, and the answer will be different for each person.

So first we’ll look at 3 wedding pricing and packaging models, discuss their strengths and weaknesses, and then you’ll learn how to determine which one you should use to maximize your profits.

[Click to read more]

Welcome Digital Photography School Readers!

Hello there Digital Photography School readers! Thanks for coming on over from my guest post titled “When to Ditch the Day Job and Follow Your Dreams“.

My name is Jamie, and I’m a Madison, WI Wedding Photographer and am here to help equip you to have a successful photography business. There’s a lot of good stuff to learn here, so take some time to look around and learn something valuable for growing your business.

Curious who I am? You can read more about me and The Modern Tog here.

If you’re really observant, you can also find me juggling somewhere on this site as well. Yes, I juggle. Kind of. It’s amusing. I can also unicycle, but that’s not on the site (yet).

Here are some of my favorite posts on the site: [Click to read more]

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