This post is Part 4 of The Modern Tog’s Photographer’s Pricing Guide series. Here’s the link to Part 1 of the Pricing Guide in case you missed it.

So now that you’ve determined how much profit you want to make and how much your expenses will be, it’s time to combine this with how many shoots you plan to do and see how much you need to be charging. If you’ve never done a pricing guide before, this is often the most shocking part for people. It’s also the most math-intensive, but no worries. If you really aren’t comfortable doing the math, you can always pick up the Pricing Guide Workbook and let it do the hard work for you.  [Click to read more]