This post is Part 3 of The Modern Tog’s Photographer’s Pricing Guide series. Here’s the link to Part 1 of the Pricing Guide in case you missed it.

Running a business is expensive. Our next step is to consider all the tax-deductible business expenses that you expect to have in a year to make sure that we account for them in our pricing.

There are two main types of expenses, fixed and variable. [Click to read more]