Marketing Photography Archives - Page 3 of 4

How a Handshake Can Get You More Photography Clients

This week’s post is a guest post is written by Lea Hartman.

In our day and age of technology driven enterprise we often overlook the tried and true method of building a business: a good solid handshake. Yes, it’s true, back in our parents’ day there was no email marketing or online presence. Building a business was all about building a relationship – you couldn’t have one without the other.

This is a reality that has hit home for me living in the south. Down here the corner drug store is still going strong and independent beauty salons can be found throughout the area. How do these small businesses thrive with larger, often time cheaper, chain stores being built up all around them?

Relationship. People will continue to frequent a business that makes them feel at home, one that offers them personal attention and invests into their life.

When I was a kid, my dad used to order pizza from the same family owned pizza parlor. As time progressed, they learned who my dad was, what he normally ordered and eventually he was able to call up, say, “This is Don on Sparks. Could you send my usual?” and they’d know exactly what he needed and have it on it’s way. Who doesn’t love attention like that?

So, how can you incorporate this into your photography business? [Click to read more]

Is Facebook Making You Pay to Show Up in the Newsfeed?

Facebook recently just rolled out the “Promote” button for Facebook pages that have more than 400 fans, causing widespread chaos and rumors that Facebook is now forcing you to pay in order for your fans to see your posts at all.

Take a deep breath. Don’t panic.

Nothing has actually changed in how you show up in the newsfeeds other than you can pay to show up MORE than before in the newsfeeds of your fans. Rates start at $5 and your post will have a “Sponsored” label added to it when people see it.

That being said, several months ago Facebook DID change how they show things in the newsfeed, and many pages have been affected by it. I know lots of people who swear that they no longer show up at all, however that’s not entirely true.

So let’s talk about why that happens and how to show up in the newsfeed without having to pay for it.
[Click to read more]

5 Consultation Secrets Every Photographer Should Know

Consultations are the main thing people use to decide what photographer to hire, so it’s absolutely vital to do things right!

Trust me. I had no idea what I was doing when I was just starting out and made lots of mistakes.

After trying all sorts of things to see what worked well and what didn’t (as well as learning a lot about sales and marketing in the process), I came up with 5 main things that I believe are key to effective consultations.

While I write this mostly from a wedding perspective, every single point can be applied to a portrait pre-sales consultation as well.

Here’s my 5 consultation secrets that every photographer should know:

[Click to read more]

How To Leverage Testimonials & Reviews To Get More Clients

If you’re not using testimonials in your marketing, you’re missing out on some powerful free marketing that can get you more clients.

Testimonials show prospective clients that you have lots of people supporting your photography business and it helps them feel more comfortable investing in you as their photographer.

Things like Facebook are fantastic for this, because people know you’re not just making these things up. (Yes, there are some shady people who make up their own reviews. Don’t be one of those people.) They can see the comments about how much people loved the photos you took for them and how much they loved working with you.

Lots of photographers have a little section on their blog or website with “Raves” that has lots of these little testimonials. The thing is, this page may never get looked at.

You’re taking one of your most powerful (and FREE!) marketing tools and hiding it on a single web page where no one may ever find it.

I’m going to tell you how to leverage testimonials and reviews and use them to get more clients, and I’m even going to share my very best secret for getting the exact type of testimonials you need to turn prospective clients into paying clients. [Click to read more]

Everything You Need to Know About Timeline for Facebook Pages

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As of March 30, 2012 your Facebook business page will be converted to a Timeline and the old structure of pages will be gone.

While at first this seemed like it was going to be another negative change made by Facebook, after doing a bunch of research I actually think this is going to benefit photographers fairly significantly.

Regardless, whether you like it or not, you’re going to have to change over on March 30th, so I thought I’d share with you everything you need to know about the Timeline for Facebook Pages (including some secrets at the end for really stepping things up!).

[Click to read more]

One of the Best Kept Secrets of Successful Photographers for Getting More Clients

Today’s post is written by Lara White of PhotoMint.

Most photographers have no idea how to get clients. Sound familiar? There’s a manual for using your gear, classes on lighting, and books about composition. But what about getting business in the door? Oh, you’ll find the usual suspects. You might sign up for monthly online advertising packages that cost an arm and a leg and offers a vague promise to “help you achieve your business objective” whatever that means. Perhaps you put in a few weeks of earnest effort on Facebook only to have 17 fans (and half of them are related to you).

So what’s the secret-the magic formula? [Click to read more]

Best of the Rest: How to Get More Photography Clients

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Your voice has been heard.

I’ve been sifting through the answers to the super-quick survey I posted last week, and it’s been incredibly awesome and eye-opening. Thank you profusely if you took a minute to answer the 5 questions for me (and if you didn’t, it’s not too late to speak up. I value what you think more than you know).

The most common thing I’m seeing? You want more clients.

Getting pricing relief is great, but it doesn’t matter how much you’re charging if no one even asks or inquires.

Many of you are doing photography part-time or just thinking about it, and you simply don’t have the time or money to do the marketing that you need to be doing in order to get the clients you want.

So this week I’ve decided to post some of my favorite resources from around the web that talk about getting more clients. I want to help as many of you as possible right now, so I thought that a collection of resources would be a great way to start.

[Click to read more]

The Ultimate Pinterest Guide For Photographers

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Pinterest is about to take the world by storm.

There’s been a lot of buzz about Pinterest in the last few weeks, so I thought it was time to share with you everything you need to know about Pinterest as a photographer.

I’ve been studying it fairly intensely for the last few months, and I think it’s only going to get bigger and more important to helping you market your business.

Here’s what you’ll learn about Pinterest:

What is Pinterest?
Why should you care about Pinterest?
Pinterest Etiquette
Strategies for Using Pinterest
Pinterest Tips
Resources for Photographers on Pinterest

So let’s get started! [Click to read more]

How To Use Contests To Market Your Photography Business

Contests can be an amazing way to spread the word about your business and get new clients.

I’m currently running a contest on my Madison Wedding Photography site, and I thought I’d talk you through how I’m doing it and how you can run a successful contest as well.

In the video below, you’ll learn:

The Rules about running a contest and using Facebook
A breakdown of my current contest and how you can do something similar
One simple entry tip for encouraging more new visitors to check out your site

You’ll also learn that I like to talk with my hands and see the unfortunate thumbnail that YouTube decided to give me for the video.

(I give you full permission to mock me and laugh at me. Bonus points to the person who does a video response parody of me and posts it on YouTube.)
[Click to read more]

What to Blog About When Your Photography Business Is Slow

If you want to attract new clients online, it’s absolutely essential that you blog regularly.

Search engines like Google will lower your rankings in their results if your website isn’t being updated regularly.

But what do you blog about when you’ve already blogged all your client work and don’t have anything to blog about.

Please don’t blog post after post of your own kids. People notice. And certainly do NOT try to make it look like they aren’t your kids or that it was for some paying client. A post here and there is fine, but when you’re doing it to “pad” your blog, it sticks out like a sore thumb.

So what do you write about?

Here’s a list of several topics you can blog about when your photography business is slow. [Click to read more]

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