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3 Ways to Make Your Photography Business Remarkable

Baum's Mercantile Pittsville WI — Baum's Mercantile

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There always seems to be at least one thing that gets forgotten when we go on vacation.

We just went camping as a family, and sure enough, we forgot to pack our new bottle of sunscreen, and our old one was just about empty and wasn’t going to be enough for the entire trip.

So we decided to go on a family adventure to find ourselves some sunscreen. Going without sunscreen was not an option for us.

We saw a gas station about 5 miles away from the campground, so that was our first stop. No luck. It’s the end of summer here, so they didn’t have any left. They suggested we check the local grocery store.

And that’s where our real adventure began.

This was no typical grocery store. This was Baum’s Mercantile, a truly a one-of-a-kind experience, and ended up being the highlight of our camping trip for me.

Most small town grocery stores are simply over-priced places to get the bare essentials. Not Baum’s Mercantile. They have taken a relatively boring business and made it truly remarkable.

Here’s 3 things I learned from Baum’s Mercantile about how to make your business remarkable. [Click to read more]

Don’t Let Your Photography Blog Suck

coyhaique niche photography blog — Photo by Kyle Hepp

Let me start by saying this: Your blog is not that great. Your blog doesn’t stand out from the rest. Your blog is sometimes (maybe even often) boring.

I’m sorry. But somebody had to break the bad news.

The wedding photography world is filled with full timers looking for more clients, part timers wanting to book enough to go full time and people who picked up a camera yesterday. I’m going to throw out a guess here, but I’d say at least 75% of those people have blogs. I’m being conservative. That number is probably higher.

Of those 75%, at least 65% of those blogs are virtually indistinguishable from one another in terms of content.

[Click to read more]

How Bobby Pins and Band-Aids Get Me Business

I’m going to tell you a valuable business secret.

It’s one of the best ways to get new clients and referrals from current clients, and it’s super easy.

People will love you even before they see your photos, and clients won’t be able to stop raving about you.

It’s also one of the best ways to set you apart from your competition. I promise.

[Click to read more]

The Secret to Facebook News Feed Optimzation: Don’t Lose Out on People Seeing Your Posts!

Facebook is one of the best free tools for photographers to use to market their business.

The ability to tag clients and have all their friends see the photos you took of them is one of the best ways to get new clients, especially when people leave a lot of awesome comments on your work for their friends to see.

Yet have you noticed that some posts get a lot more response than other posts? I’m always a bit disappointed when I post something and get little or no response from people, when other posts seem to go crazy with people responding like mad. Or maybe you find that you get lots of response when you post it on your personal profile page, but very little when you post stuff on your business page.

Fear not, I’ve just learned the secret to getting your posts to show up in people’s news feeds, ultimately getting more people to see your amazing work and hire you! [Click to read more]

Get More Business by Treating Your Potential Clients Like Sheep

Confession: I never really put much thought into my website design. I considered what template I wanted and customized how it looked, but that was about it.

It pretty much looks the same as all the other photographers’ websites out there who use the same template that I do.

I don’t even want to know how many people I may have lost because I never thought about it. In fact, I didn’t start thinking about it until we started planning out our re-branding process, which still isn’t finished (insert sad panda face here).

But then I had one of those “ah-ha!” moments. I don’t even remember what caused it, but everything I’ve been reading lately all came together and it just made sense.

Basically, you have to treat your visitors like sheep. [Click to read more]

How I Doubled my Website Traffic in One Month Using Facebook

One of the most difficult parts of growing your photography business is finding a way to get your work in front of new people. You can have the most gorgeous work, but if no one can find it, they won’t know to book you.

Awhile back I hit a traffic plateau on my website. I was getting about 2,000 pageviews a month, but I had been stuck there for about 6 months without seeing much change.

Then Austin Wedding Photographer Ben Godkin became my hero. He mentioned a WordPress Plugin called Facebook Comments for WordPress and how he used it to increase traffic to his site. I followed his lead, and I immediately jumped up over 5,000 pageviews a month literally the first month that it was installed, and I’ve been growing ever since. Want to see if it works for you too? Here’s what you need to do. [Click to read more]

4 Ways to Stand Out From Your Competition

Today I’m bringing you right into our photography business and sharing some of the plans and thoughts I have for our own company. I run the risk of my competitors seeing it and implementing it as well, but if that happens then the clients win so I’m happy. But I’m getting ahead of myself.

I was recently challenged to list out all the client interactions that happen from the moment they hear about our work until our work with them is finished. My list started something like this:

[Click to read more]

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