Gravity Forms Archives - The Modern Tog

Quick Tip to Turn More Inquiries Into Clients

These days, everyone is busy.

There’s nothing more frustrating than finally setting aside some time to get something done, only to find out that you have to wait several hours (or even a few days) in order to be able to finish it.

This is what we are doing to our prospective clients when they start shopping for a photographer to hire.

They check out our websites, then they use our contact forms, and finally they have to wait for an email from us to get the information they really want in order to make an informed decision.

So if you can find a way to get that information to them more quickly (while still capturing their contact information so you can follow up with them), you’re going to be more likely to book them than if they have to wait to hear from you again.

So let’s talk about how to turn more inquiries into clients without having to have email open all the time.
[Click to read more]

How To Leverage Testimonials & Reviews To Get More Clients

If you’re not using testimonials in your marketing, you’re missing out on some powerful free marketing that can get you more clients.

Testimonials show prospective clients that you have lots of people supporting your photography business and it helps them feel more comfortable investing in you as their photographer.

Things like Facebook are fantastic for this, because people know you’re not just making these things up. (Yes, there are some shady people who make up their own reviews. Don’t be one of those people.) They can see the comments about how much people loved the photos you took for them and how much they loved working with you.

Lots of photographers have a little section on their blog or website with “Raves” that has lots of these little testimonials. The thing is, this page may never get looked at.

You’re taking one of your most powerful (and FREE!) marketing tools and hiding it on a single web page where no one may ever find it.

I’m going to tell you how to leverage testimonials and reviews and use them to get more clients, and I’m even going to share my very best secret for getting the exact type of testimonials you need to turn prospective clients into paying clients. [Click to read more]

How To Have Happier Clients and Better Leads Using Photography Questionnaires

I think I’m in love.

My friend Andy recently told me about something called Gravity Forms that he uses for his client questionnaires and contracts.

I’ve been doing an informal questionnaire with my wedding clients before each wedding, but Andy and I photographed two weddings together this past month, and we used his questionnaire. It was so awesome to have all that information in one place and I loved how easy his form was to use. So I finally bit the bullet and purchased it this past weekend.

Oh. My. Word.

This little WordPress plugin rocks my world.

It’s the most easy to create form I’ve ever seen, and being able to use conditional logic (that’s a fancy way of saying that you only show certain questions based upon answers to other questions before it) is just rad.

Yeah, I just used the word “rad”. I like to pretend I’m cool. 😉

So after figuring it out and getting it all set up, I immediately decided that I had to tell you all about it and why I think you should buy it, too.

Not only that, but I created a free contact page for you to use on your photography site, just because I love you and want to save you some time. [Click to read more]