One of my biggest pet peeves over the last year has been all the hype about Facebook suddenly charging people to show up in newsfeeds when in reality nothing had changed except that they added the option to get even more views by paying. So you’d get the same views or more, but not less at all.

But last month that all changed, and Facebook finally lived up to all the hype and started charging for views.

Last month, they changed the algorithm to reduce page veiws by 5-40%, although many people (including myself) saw decreases closer to 60% or more on average. This was the case even with really great engagement which was the important part in the past.

That means unless I want to pay to promote my posts, I just effectively lost over half my fans. They’re still there, but they’ll never see my posts. Thanks, Facebook!

To get back my prior amount of views, I’ll have to pay Facebook between $10-20 PER POST to get the same views as before. That gets expensive. Seeing as Facebook is the main source of marketing for many photography businesses, this algorithm change could have a significant impact on your bookings.

So how should we as photographers deal with this? Is it worth promoting posts? What’s the best way to promote something? Let’s jump right in and look at it all.

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