The Modern Tog (www.themoderntog.com) is an online website that teaches photographers how to run profitable and sustainable photography businesses. We sell digital business tools and online courses specifically for aspiring and established professional photographers. We focus on the business of photography and growing communities within this niche.
We are looking for an outstanding Content Specialist to help us educate and empower photographers to make more money in their business.
In our opinion, there are two sides to being a stellar content specialist – writing high-quality, helpful content for professional photographers and making sure that content is seen by them.
We’re looking for someone who is absolutely INCREDIBLE at both!
About you
You find great pleasure in writing and are passionate about helping people. Finding a job that allows you to do both is a dream come true.
You want to make a difference in the lives of others, but you don’t want to be in the limelight. You are confident in the quality of your writing but don’t like attention and love working behind the scenes as the voice of the company.
You understand that simply publishing quality content is not enough. You love finding new ways to get your writing in front of the right people, using channels such as social media, email, online communities, SEO, partnerships, and more. You get just as much satisfaction from helping promote your content as you do in writing it.
You are endlessly curious and creative. You often learn more about a subject than you need to simply because you want to understand it fully. Brainstorming how a broad, general idea can be effectively applied to specific situations sounds like fun to you.
You have a talent for taking complex ideas and breaking them down into easy-to-understand, step-by-step action points. You write with a specific person in mind, hoping they consider your content to be far better than all other sources available on the internet.
You love a good story and try to weave them into your work whenever possible. You are good at coming up with metaphors and analogies to make complex ideas easier to understand and dry material more engaging to learn about.
You love scannable content with headings that pull you in, bulleted lists, and short paragraphs that are easy to digest. Your final draft is far stronger than your first draft, and you see the revision process as your opportunity to make your writing shine.
You understand how to use persuasion in writing. Whether trying to sell a product or an idea, you know how to get readers to take action.
You are an absolute sponge and love to learn new things. You are never held back by a lack of knowledge, get excited to learn something new, and are a ninja at finding the information you need.
You are fascinated with marketing and business and look forward to an opportunity expand your expertise in this topic and teach it to photographers.
You do NOT thrive on being micromanaged and love to be given the freedom to excel in your job. You do your best when you are given clear goals & expectations and are empowered to do them on your own.
About This Role
You will be the Content Specialist at The Modern Tog/Jamie M Swanson Photography LLC. You’ll create and promote content for all facets of our business as needed. You’ll also manage client communication via incoming emails and customer support.
Overall, You’ll utilize a variety of communication methods that relay The Modern Tog’s messages to our audience in a professional and visually appealing manner.
We are a virtual office – that means you will work from your own home office for the majority of the time. However, you must be available to travel within the state of MN for occasional team meetings as scheduled (generally no more than once per quarter up to one week in duration.)
Although your job will involve working with our small team, you need to be the kind of person that enjoys working from home and managing their own time. You also need to be completely comfortable working on computers and the Internet.
Because we are a small business, you’ll get experience with a little bit of everything. However, some of your main tasks will include:
- Manage weekly editorial schedule for website, including blog posts, news, testimonials, emails and announcements. —— Research ongoing list of industry topics on message boards, forums, groups and company websites.
- Write and edit content for promotional copy, emails, website, social media, help documentation, and other materials. —— Write a minimum of 2 blog posts, 3 social media posts and 1 help document per week.
- Assist with social media and public relations efforts (write posts for social media channels, monitor activity, encourage engaging discussions, monitor community involvement, etc.)
- Maintain, enforce, and help update our company’s style guide and voice & tone standards.
- Ensure branding standards and editorial voice are consistent and maintained across writing assignments on all digital platforms.
- Manage and maintain writing, editing and posting of content on company websites.
- Manage day-to-day customer support emails. —— Periodically check customer service emails, minimum once in the morning and once in the afternoon.
- Serve as point of contact for various customer inquiries.
- Provide communications support for functions requiring assistance with writing, editing or communications planning.
This is a full-time salaried exempt position where you’ll be working, on average, approximately 40 hours per week, primarily during normal weekday business hours. Occasionally you will need to work more than that, including some weekends and evenings.
Job Requirements
- One to Three years of online content creation and editing experience.
- Solid understanding of content marketing strategies and content production
- Excellent communication skills, both written and spoken.
- Basic/Working knowledge of HTML
- Basic understanding of marketing and business practices.
- Strong attention to detail.
- Reliable high-speed Internet access that can handle live-stream video chats without unnecessary delays.
- Ability to work with a team with a positive attitude.
- Proficient at using social media platforms such as Facebook, Instagram, Pinterest, and Twitter.
- Working knowledge of WordPress
- Ability to sit, talk, and listen for extended periods of time.
- Clarity of vision and ability to identify/distinguish colors.
- Ability to have repetitive wrist, hand and/or finger movement to type and work on computer.
- Finger dexterity and hand-eye coordination to work on computer, telephone, and related office equipment.
- Must be able to present proof of ability to legally work in the United States.
- Must be at least 18 years of age.
- Must be a legal resident of Minnesota or Wisconsin and able to travel within the state of MN for meetings and other work related purposes as needed.
Preferred
- Understanding and interest in photography
- Understanding of Search Engine Optimization
- Basic familiarity with Google Analytics
- Experience with Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Ontraport, Google+ Hangouts, and Skype are a plus.
- We prefer that you have your own MacBook Pro, MacBook, or MacBook Air that is no more than 2 years old.
- Experience in copywriting, blogging, online advertising, social media management, community management, video editing, graphic design or ecommerce.
To apply, fill out the following application:
Thank you for your interest in the Content Specialist position. The position has now been filled. Best wishes to you in your job search.
The Modern Tog is an equal opportunity employer. We comply with all applicable local, state and federal laws prohibiting discrimination in employment based on protected class status such as race, age, color, sex, religion, national origin, marital status, familial status, military status, sexual orientation, genetic information, disability and all other protected classes under law.
